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Medical Affairs Strategic Summit East
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Thursday, April 16 • 1:15pm - 1:45pm
Track B: Develop a Streamlined Process for Gathering Clinical and Field Insights and Translate That Data Internally to Shape Medical Strategy

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  • Discuss some of the challenges of leveraging CRMs to extract field insights in an intuitive manner
  • Review the different types of intelligence collected
  • Develop a process to collect field intelligence, tier it based on importance /urgency, and report it up the management chain accordingly
  • Use this process as a metric that tracks the frequency and quality of the feedback
    reported by team members

Thursday April 16, 2020 1:15pm - 1:45pm