Medical Affairs Strategic Summit East: Full Schedule

8:30am EDT

Chairperson's Opening Remarks

Wednesday April 15, 2020 8:30am - 8:45am EDT

Main Conference

8:45am EDT

The Evolution of Medical Affairs: Playing a Leading Role in the Product Lifecycle Within the Healthcare Ecosystem

Key strategic team player with clinical research, development, commercial and compliance teams

Leading innovation through data generation & medical information/communication.

Speakers

Reina Benabou, MD, Ph.D.

Senior Vice President & Chief Medical Officer, Cognivue

Reina Benabou, MD, PhD is a Neurologist and Neuroscientist passionate about innovating and creating value to make a difference in patients’ lives. She’s been the SVP & Chief Medical Officer at Cognivue since 2018 and is building a cognitive health platform within the health care... Read More →

Wednesday April 15, 2020 8:45am - 9:30am EDT

Main Conference

9:30am EDT

Develop a Fit-for-Purpose Medical Strategic Plan

Establish a framework and standards
Shape learning strategies based on your organizational needs
Define Mission and what success looks like
Define MA Objectives and KPIs
Receive buy-in from your team

Speakers

Dan Hennessy

Vice President, Field MA, EMD Serono

Dan Hennessy, PhD, MS, MBA, is a VP of Strategic Excellence, North America Medical Affairs at EMD Serono and has over 18 years track record of significant contributions to medical affairs and clinical development of hematology/oncology and other specialty drug therapies. Specifically... Read More →

Wednesday April 15, 2020 9:30am - 10:15am EDT

Main Conference

10:45am EDT

Leverage Online Discussion Platforms for Optimal Stakeholder Engagement

Identify the logistical and resource barriers to domestic and global stakeholder engagement
Learn about innovative communication solutions that leading organizations utilize to overcome these challenges
Discuss how to use these solutions to deliver improved engagement outcomes while maintaining regulatory compliance

Speakers

Lance Hill

CEO, Within3

As Chief Executive Officer of Within3, Lance Hill brings his own brand of energy, leadership and vision to the company. With the belief that deeper engagement among healthcare professionals results in improved healthcare and better patient outcomes, Lance strategizes with global healthcare... Read More →

Wednesday April 15, 2020 10:45am - 11:15am EDT

Main Conference

11:15am EDT

Panel Discussion: Key Considerations for Building Medical Affairs Organizations Across Various Therapeutic Areas

Develop a framework for building a medical affairs organization across various therapeutic areas, considering corporate needs and the existing healthcare environment
Highlight methods, roles, and responsibilities of larger pharmaceutical and biotechnology medical affairs teams and how and when they can be replicated within different models
Assign cross-functional workstreams to MA team members that can be efficiently executed
Pinpoint communication channel issues that arise in large medical affairs teams and increase collaboration between field MSL and in-house teams

Speakers

Tehseen Salimi

Vice President of Medical Affairs and Real World Evidence, G1 Therapeutics, Inc.

Suzana Giffin, PharmD

AVP, Head of GMA Capabilities Global Medical Affairs, Merck

Peter L. Goldberg, Ph.D.

Field Medical Strategist, East US, Head of Medical Science Liaisons, East US, U.S. Medical Affairs - Rheumatology, UCB, Inc.

Georgea Pasedis, PharmD RPh

Head of Medical Affairs, Dompé

Georgea Pasedis is a Doctor of Pharmacy graduate from MCPHSU Boston and is a licensed pharmacist in Massachusetts. Currently Georgea is the Head of Medical Affairs for Dompe Pharmaceuticals. She has extensive experience in Ophthalmics, CNS, Pain, Oncology and Cardiology. Having held... Read More →

Wednesday April 15, 2020 11:15am - 12:00pm EDT

Main Conference